いまこそ求められる真の日本型経営。 カシワバラコーポレーション社長・柏原伸二が追求する「経営道」の真髄とは。 1949年の創業以来、一度も赤字を出したことのない超優良企業・カシワバラコーポレーションは、成果主義が一般化している今日も、年功序列、終身雇用制など、安心して働ける家族主義的な日本型経営を実践している。 日本企業の平均寿命は25年程度と言われるなかで、プラント塗装を主力にする同社が70年弱にわたって黒字経営を続けている背景には、同社が大事にする日本型の経営方針や人材育成術がある。同時に、多くの企業が見失いつつあるこれらこそ、いまの時代に求められていると言えるだろう。 経営の王道は人材教育にある。カシワバラコーポレーションの事業活動やビジネス哲学を紹介するとともに、究極の「経営道」とは何かを検証する。 もくじ 第1章
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